Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Wednesday, December 30, 2020
King of the substitute brands
I've re-published this story on Medium and will be moving all my posts over there soon. Thanks for visiting!
Sunday, January 12, 2020
Sunday, February 24, 2019
Thoughts on "This Is Marketing" by Seth Godin
I've republished an updated version of this article on Medium. Thanks for visiting!
Saturday, September 8, 2018
New University of Iowa TV spot
This is our new halftime spot, the television commercial that airs for the university during our football and basketball broadcasts. It seeks to build on the style and tone of our spots from 2016 and 2017 before that while adding in what some are calling the best new tradition in sports, the Hawkeye wave.
Tuesday, December 19, 2017
Branding in the new normal
This talk by Sasha Strauss is the best description of branding I've come across; clarifying what you believe and what you bring to the discussion of whatever it is that you are in the business of.
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Note: this post is the first of more where I will write about something that I made in the past and still feel like sharing again, for one r...
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I've re-published this story on Medium and will be moving all my posts over there soon. Thanks for visiting!
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This freedom and accountability matrix shows how I think these two concepts come together in the most successful working relationships. Pe...
