Tuesday, December 19, 2017

Branding in the new normal

This talk by Sasha Strauss is the best description of branding I've come across; clarifying what you believe and what you bring to the discussion of whatever it is that you are in the business of.

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Thoughts on "This Is Marketing" by Seth Godin

If you work in or anywhere near marketing I'm sure you've heard of Seth Godin , if you haven't already read his work.  I have ...