Saturday, September 8, 2018

New University of Iowa TV spot

This is our new halftime spot, the television commercial that airs for the university during our football and basketball broadcasts.  It seeks to build on the style and tone of our spots from 2016 and 2017 before that while adding in what some are calling the best new tradition in sports, the Hawkeye wave.

Thoughts on "This Is Marketing" by Seth Godin

If you work in or anywhere near marketing I'm sure you've heard of Seth Godin , if you haven't already read his work.  I have ...