Thursday, July 13, 2017

You don't know, until you know

If you are determined to do something you haven't done before, and it's important, you have to be willing to admit that you don't know...what steps to take, how it will all work, or if it will even work at all.  And that admission will put you at a disadvantage if you care about being perceived as someone who always knows what they're doing.

But if you can live with that temporary discomfort of admitting some naiveté (and it is temporary, because as soon as you admit what you don't know you start learning), you can open yourself up to get the help or the answers you actually need.  

The kind of commitment it takes to make meaningful change happen means inquiring, trying, sometimes failing, learning, and moving forward.


Thoughts on "This Is Marketing" by Seth Godin

If you work in or anywhere near marketing I'm sure you've heard of Seth Godin , if you haven't already read his work.  I have ...